SEO is a set of strategies and techniques applied to improve a website's visibility in search engine results, such as Google. One of the objectives is to increase organic traffic and attract visitors in a free and qualified way.

On-page and off-page SEO are the best known aspects. While on-page SEO refers to the internal optimization of the website, such as the appropriate use of keywords, content production, correct structuring of pages and loading speed, off-page SEO involves external actions, such as obtaining quality backlinks and sharing on social networks.