Branding is a strategy that aims to create, develop and manage the image and identity of a brand in the market. It is a comprehensive process that involves building a consistent visual identity, developing a Brand Persona and defining a strategic positioning plan. Through Branding, companies seek to differentiate themselves from the competition, establish an emotional connection with the target audience and build a solid reputation in the market.

Brand creation is the process of developing all the visual and emotional elements that make up the brand identity, defining the purpose, values, personality and promise.

The secret of Branding is to ensure that consumers do not think that all brands in the category are the same.

Count on the EGD Comunicação team to plan the thoughts, sensations, images, experiences and all aspects related to your brand that consumers should receive. Contact!